It's what we do

Food has that magical ability of bringing us together to laugh, to celebrate, and to connect. That’s the reason we strive to offer the best food possible.

Again and again without any compromise.

We knew that the perfect recipe was out there somewhere, it was just a matter of uncovering it.

1884 witnessed the first Montreal-style smoked meat being sold to the public. That was the beginning of a gastronomic love affair that never got old. However, after years of researching and experimenting with original recipes and traditional dry curing methods, it became clear to us that those methods had been neglected.

The high-quality ingredients associated with the original Montreal smoked meat had gradually diminished over the years due to production shortcuts, cost cutting and the introduction of unnecessary additives.

This is why we decided to turn back the hands of time and reintroduce the classic Montreal smoked meat experience to the world.

Welcome to our brand

Peter McAuslan initiated the microbrewery revolution on the Quebec beer scene by launching his first craft beer in 1989. At that time, the innovative idea of reviving artisanal production methods and using the highest quality ingredients was new and disruptive. Since then, microbreweries have exploded and Quebec's pride in small batch production has grown immensely. The same is true for Quebec's artisanal cheeses, which have won highly coveted awards around the world and fostered a new industry.

Simply Passionate

Fastidious attention to detail and providing a voluptuousness of taste second to none.

If you are like us and you love savouring the things and experiences that are the most important to you, if you have a hearty appetite for good food, not without discernment, then come and join us in our celebration of being

simply passionate.